The Nerd Approach™ specializes in the Strategic Communication Plan. As a former journalist turned PR strategist, I love communications and research. The Nerd Approach™ allows me to combine the two. In the process, I get to help organizations like non-profits, corporations, and agencies. I can help them improve their communications with clients, customers, employees and more.
Research is key
Without conducting research, public relations is based on experience or instinct, neither of which play large roles in strategic management.
Thorough research gives insight into communications issues. It reviews the list of publics involved. It hones in on what makes this particular group tick or what turns this other group away. The Nerd Approach™ can provide feedback about what you’re doing right and how to improve.
Branding is rooted in an organization’s strategic communication plan, shaping a messaging strategy to express its purpose and character so that audiences will understand it and differentiate it from other organizations.
-Ronald Smith, Strategic Planning for Public Relations
Strategic PR important to small biz
Steven Symes wrote about how research is important to Strategic Public Relations Plans for small businesses.
What do you need?
You need a strategic communication plan that will help you:
Let’s talk about taking your public relations management to a new level. Let’s talk about The Nerd Approach™ to your organization’s success.