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October 8, 2019

New Facebook Stories Ads Can Boost Your Biz

Facebook announced that new Stories ads will lead to direct conversations with potential customers in Messenger. Why you should get on board now…

Messaging is one of the most popular online activities right now. Every minute, it’s estimated that 41.6M mobile messages are sent. That’s second only the 188M emails sent a minute. (visualcapitalist.com)

“7 out of 9 brands that added the Messenger Stories placement to their Stories campaigns saw increased conversions..” 


Facebook adds Stories Ads

Facebook is now making it easier for marketers to work magic with messaging. Last week, social media juggernaut  announced that new Stories ads will lead to direct conversations with potential customers in Messenger. The company says it’s “bringing together two of the fastest-growing mediums to help businesses reach and engage people.” 

Facebook Messenger tops the most popular messaging apps list for the U.S.

It just makes sense

This new capability makes sense when you consider the number of Messenger and Stories users.

Facebook sees 1.3 billion people connecting with friends, family and 40 million “active businesses” on Messenger each month.

500 million people a day share stories on Facebook, Instagram, Messenger and WhatsApp.

Three million brands run ads on Facebook apps each month.

How does it work? You post a stories ad on Facebook, Messenger or Instagram, and if that ad intrigues the viewer, they can swipe up on your story and start a conversation with your business in Messenger. Facebook has been testing the feature and found that “seven out of nine brands that added the Messenger Stories placement to their Stories campaigns saw increased conversions, including app installs, add to carts, purchases, or registrations, compared to campaigns that opted into single stories placements.” 

As of June 2019, Facebook Messenger was the most popular mobile messaging app in the United States. The nearest competitor, Snapchat, had 49-million monthly active users. Facebook-owned WhatsApp came in third at 24-million (Verto Statista).

Have you gotten on board yet? What are you waiting for? The time is now.