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MOBILE MARKETING

Putting Yourself Out There

Are you afraid to post videos of yourself to social media? If you are trying to grow your business or cement your personal brand, video is something you need to add into your marketing mix.

October 17, 2019


Written by Ebony Hall

Afraid to Post Personal Videos to Social Media?

Are you afraid to post videos of yourself to social media? If you are trying to grow your business or cement your personal brand, video is something you need to add into your marketing mix. This is not to say that every time you post, it needs to be a video or photo of you. Promotional videos that highlight a product or service are very important, but every now and then, make it a point to show your face.

“But, Ebony, I’m not ready to do that.”

“I feel awkward on camera!”

“I am worried about what people will say.”

My advice to you? Do it anyway. Here’s why:

Posting videos builds trust with the audience.

Don’t believe me? Here are what the experts say:

“Telling your brand’s story will help you create a strong connection with your viewers.” (Smart Insights)

“..video allows you to deliver a complete communication that’s visual and relatable and will build those all-important emotional connections with people who are making decisions about you.” (Forbes)

“Videos give people a better sense of who you are and reinforce your brand. Video puts a face and voice with a name and helps establish trust.” (Career Sherpa)

People like to share videos more than anything else on digital

92% of users watching a video on mobile withal share it with others (Wordstream)

Social media posts with video get 48% more views (Hubspot)

54% of consumers want to see more video content from a brand they support (Hubspot)

So how do you find a way to overcome your fears and get on board? Here are a few tips:

Script your video and practice

here’s nothing wrong with using a script. The trick is to make your delivery sound conversational, and practice makes perfect. Think about the message you want to send, write it down, rehearse it if you have to and then go for it. As time goes on, you won’t need a script. Talking to the camera will become second-nature.

Use a teleprompter app

You can use a smartphone app like BigVu. It puts the words on the screen as you record. You can do a number of takes and pick the right one to share.

Find a comfortable space to record

Nothing ups the fear factor than having others watch you record. Find a nice, quiet place to record. If possible, a time when interruptions will be scarce.

Grab a friend

If you need moral support, grab a friend! Tell them what you’re doing and ask them for help. Good friends want to see you win!

Do it scared!

You never know what the response may be. It’s better than no response at all. Share your authentic self with the world and see what happens.

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