What are your marketing goals going into 2020? Personal Branding should be at the top of your list. How you market yourself, be it a personal website or social media, is a crucial part of growing your business.
Above all things, your brand must be authentic. Authenticity is crucial because sixty-three percent of consumers are more likely to buy from a company they perceive as being authentic (score.org). The way you present your brand must be true to who you are and genuine. It gives people a chance to get to know you. Ninety-one percent of customers want the brands they follow to be authentic in their social media posts (Bonfire Marketing). No one who has followed your brand online should ever be surprised when they meet you in person.
So, how do we leverage digital platforms in growing our Personal Brand and connecting with consumers? We take a look at the results from a MarketingCharts.com survey to find out.
The bottom line? Well, there are several. Listen to your base. Present your authentic self. Share your story and engage on multiple platforms, but also share their stories, too. Make your Personal Brand one that makes all feel welcomed and heard.